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If you’ve ever made a decision that felt right in the moment but turned out to be a mistake, you’re not alone. We all fall prey to cognitive biases - mental shortcuts that help us navigate complexity but often lead us astray. Rolf Dobelli’s The Art of Thinking Clearly is a masterclass in identifying these traps and learning to sidestep them.

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Photo by Jaroslav Devia on Unsplash

As someone passionate about personal productivity and leadership, I found Dobelli’s book not just insightful, but essential. Here are some of the most powerful lessons I took away and how they apply to leading teams, making better decisions, and staying focused in a noisy world.

So, please grab a cup of coffee, and let’s get into it.

Quick Summary for those in a hurry

The book deals with cognitive fallacies, as described in books such as Thinking, Fast and Slow.

However, the author is not a psychologist or economist, but rather an author who has collected such fallacies over the past few years in order to avoid them himself.

The result is a collection of 99 fallacies, each of which is briefly explained and presented with ways to avoid or overcome them. In the epilogue to the book, the author emphasizes that it is not always possible to avoid all fallacies. Humans are designed to work with heuristics. But when it comes to crucial (big, important, complex) decisions, it is important to take your time and check for cognitive fallacies.

1. Survivorship Bias: Don’t Just Study the Winners

We love success stories. But as Dobelli warns, “People systematically overestimate their chances of success.”

Why?

Because we only hear from those who made it. The countless others who failed are invisible. As a leader, this means we must look beyond the glossy case studies and ask the following kind of questions:

  • What didn’t work?
  • What are we not seeing?

2. The Sunk Cost Fallacy: Cut Your Losses

One of the hardest things to do (especially when you’ve invested time, money, or emotion) is to walk away.

But Dobelli reminds us: “The more we invest, the greater the urge to continue becomes.”

Productivity isn’t just about doing more. It’s also about knowing when to stop.

3. Confirmation Bias: Challenge Your Own Beliefs

The confirmation bias is the mother of all misconceptions - Rolf Dobelli

We tend to seek out information that supports our views and ignore what contradicts them. Great leaders, however, actively seek disconfirming evidence.

They ask, What am I missing? and Who disagrees with me and why?

4. Authority Bias: Think for Yourself

Stanley Milgram’s famous experiment showed how easily people obey authority (even when it leads to harm). In organizations, this bias can stifle innovation.

Encourage your team to question assumptions, even yours. True leadership isn’t about being followed blindly. It’s about fostering independent thought.

5. Planning Fallacy: Be Realistic About Time

We consistently underestimate how long tasks will take. Even experts fall for this. Dobelli calls it the “planning fallacy.”

If you’re managing projects or setting goals, build in buffers. And remember: optimism is great, but realism delivers.

6. Loss Aversion: Fear Can Paralyze Progress

Emotionally, a loss weighs about twice that of a similar gain.

This explains why we cling to the status quo or avoid risks. But leadership often requires bold moves. Recognize the fear, but don’t let it dictate your decisions.

7. Volunteer’s Folly: Good Intentions Aren’t Always Efficient

Dobelli describes how well-meaning actions (like volunteering) can sometimes do more harm than good.

The lesson?

Align effort with impact. Whether in your personal life or your organization, ask: Is this the best use of my time and skills?

8. False Consensus Effect: You’re Not the Norm

We often assume others think like us. This “false-consensus effect” can lead to poor communication and misaligned expectations.

Leaders must constantly check in: Is my team on the same page? Have I really listened?

9. Zeigarnik Effect: Unfinished Tasks Haunt Us

Ever feel mentally cluttered by half-done projects?

That’s the Zeigarnik effect.

We remember incomplete tasks more vividly than completed ones. Use this to your advantage: break big goals into small, finishable chunks. Celebrate progress. Clear your mental desk.

10. Negative Knowledge: Know What to Avoid

Dobelli’s final insight is profound: Negative knowledge (what not to do) is much more potent than positive knowledge.

In productivity and leadership, this means defining boundaries. What will you not pursue? What distractions will you eliminate? What behaviors will you no longer tolerate?

… and more

This were the 10 cognitive biases that stuck with me most, but there are 89 more in the book - if you want to go through all of them, you can read them at the end of this article.

Final Thoughts

The Art of Thinking Clearly isn’t just a book. It’s a toolkit for better living and leading. It teaches us to pause, reflect, and question our instincts. In a world that rewards speed and certainty, Dobelli invites us to embrace doubt and slow thinking.

If you’re serious about improving your decision-making, leading with clarity, and living with intention, this book deserves a spot on your shelf and in your habits.


Here are all mental cognitive biases Rolf Dobelli mentions in his book: Survivorship Bias, Swimmer’s Body Illusion, Clustering Illusion, Social Proof, Sunk Cost Fallacy, Reciprocity, Confirmation Bias, Authority Bias, Contrast Effect, Availability Bias, The It’ll-Get-Worse-Before-It-Gets-Better Fallacy, Story Bias, Hindsight Bias, Overconfidence Effect, Chauffeur Knowledge, Illusion of Control, Incentive Super-Response Tendency, Regression to Mean, Outcome Bias, Paradox of Choice, Liking Bias, Endowment Effect, Coincidence, Groupthink, Neglect of Probability, Scarcity Error, Base-Rate Neglect, Gambler’s Fallacy, The Anchor, Induction, Loss Aversion, Social Loafing, Exponential Growth, Winner’s Curse, Fundamental Attribution Error, False Causality, Halo Effect, Alternative Paths, Forecast Illusion, Conjunction Fallacy, Framing, Action Bias, Omission Bias, Self-Serving Bias, Hedonic Treadmill, Self-Selection Bias, Association Bias, Beginner’s Luck, Cognitive Dissonance, Hyperbolic Discounting, Because Justification, Decision Fatigue, Contagion Bias, The Problem with Averages, Motivation Crowding, Twaddle Tendency, Will Rogers Phenomenon, Information Bias, Effort Justification, The Law of Small Numbers, Expectations, Simple Logic, Forer Effect, Volunteer’s Folly, Affect Heuristic, Introspection Illusion, Inability to Close Doors, Neomania, Sleeper Effect, Alternative Blindness, Social Comparison Bias, Primacy and Recency Effects, Not-Invented-Here Syndrome, The Black Swan, Domain Dependence, False-Consensus Effect, Falsification of History, In-Group Out-Group Bias, Ambiguity Aversion, Default Effect, Fear of Regret, Salience Effect, House-Money Effect, Procrastination, Envy, Personification, Illusion of Attention, Strategic Misrepresentation, Overthinking, Planning Fallacy, Déformation Professionnelle, Zeigarnik Effect, Illusion of Skill, Feature-Positive Effect, Cherry Picking, Fallacy of the Single Cause, Intention-to-Treat Error, News Illusion;