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Writing online can take different forms.

According to Nicolas Cole, a very successful online writer, there are 5 proven forms of online writing:

  1. Actionable Guide: These are instructions (formerly How-Tos). The goal is for the reader to bookmark the article and come back to the article every once in a while.
  2. Own opinion: This is among the largest categories of online articles. It is a very competitive field.
  3. Curated list: Lists seem uncreative at first. However, when implemented correctly, they are an excellent way of providing readers with information quickly.
  4. Story: Telling a story is not limited to fiction alone!
  5. Credible “talking head”: This is not about a single article. It is more about being seen as a credible resource for the reader (This article was written by someone who has experience and knowledge of the topic).